Bones Love Milk

Since 1993, the California Milk Processor Board (CMPB), creator of the famous got milk? campaign, has been committed to increasing milk consumption throughout California. Its latest initiative, "Bones Love Milk," is dedicated to educating youth on the real benefits of milk as "nature's energy drink" in an unconventional way, showcasing how milk is a true nutrient powerhouse, delivering strong bones, energy, hydration and muscle recovery.